When a 2000-year-old philosopher can school you in marketing…

When you think of Aristotle, you probably think old face, white beard, and a toga, right?

For me, I remember him as actors Barry Jones and Christopher Plummer, playing the academic and moral tutor to Alexander the Great. In both Alexander films (played by these men in 1956 and 2004, respectively), they were minor, behind-the-scenes roles. But they each…