What do you stand for? (In your customer’s head, not your own)

It was 1969… and the world could not have been weirder, well, for the people living through it at the time. A few humans left dusty footprints on the moon as they took selfies with a big floating blue marble ball in the background. In Earth’s stratosphere, the first Concorde tested supersonic flight so that one day, Phil Collins would be able to commute from London to New York in…