Is marketing ready for its red pill? Or shall we stay plugged in?

I remember the first time I watched The Matrix. I was 12 and it was an open-air cinema in Greece. Smoking was allowed in such settings, at the time. So it was through the fog of smoke that I watched Neo, humanity’s hope, bend reality at will which, among many other things, meant being able to dodge bullets! Now Byron Sharp is no Neo (sorry Byron), but he could probably get away…