Can a Cookie build a (non-Food) Business Empire?

Insights Caffeine
9 min readApr 4, 2021

You’ve just reached your travel destination (pre/post-Covid of course). The taxi drops you off at your hotel. You’re welcomed by the fresh smell of baked goods and as you walk up to the check-in counter, are presented with a warm, chocolate-chip cookie by the establishment. You’ve been waiting 8 hours and 2000km for this moment. “Thank you DoubleTree” you think to yourself as you send a WhatsApp message…

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Insights Caffeine
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A photographer, editor, behavioralist, traveler, mentor, and founder